Utter Farm has signed USC star JuJu Watkins to an NIL deal because it increases its investment in females's sports activities. Utter Farm is furthering its investment in females's sports activities with two contemporary deals. The insurance protection giant announced on Monday that it had signed college basketball star JuJu Watkins to an NIL, or "title, listing and likeness," deal. Final week, the firm additionally announced its sponsorship of Unmatched, the contemporary 3x3 females's basketball league. "We want to construct obvious we picture the variety of prospects that we attend," mentioned Kristyn Cook dinner, Utter Farm's chief agency, gross sales and marketing officer. Utter Farm will kick off the NIL partnership with Watkins starring as a "contemporary neighbor" in a co-branded ad place of dwelling with mascot/spokesman Jake from Utter Farm. Watkins, a extinct five-star recruit, completed her freshman season on the University ...