Donovan Edwards #7 of the Michigan Wolverines hurdles a form out strive by Michael Taaffe #16 of the Texas Longhorns for the interval of the first half of of a college football game at Michigan Stadium on September 07, 2024 in Ann Arbor, Michigan. Aaron J. Thornton | Getty Pictures Sport | Getty Pictures The expanded College Football Playoff layout has modified the game for media firms this season — and for Disney in explicit. This season marks the first of the 12-team College Football Playoff layout, that technique fans of additional groups than ever dangle extra skin in the game. In consequence, Disney's TV networks that air college football — including ABC, ESPN and ESPN2 — are on paddle for their most-watched season since 2016, basically basically based totally on the company. This has translated to extra viewership engagement with the commercials aired for the interval of the games, basically basically based totally on EDO, an marketing recordsdata company. That is ex...